At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks is looking for a collaborative and driven strategist and communicator to join our product marketing team to lead industry Analyst Relations.

As the Director / Senior Director of AR, you will lead all key areas of the analyst relations program. This leader will be responsible for establishing and managing tangible AR objectives, driving program strategy, leading Freshworks’ participation in select analyst evaluations, and driving quality inbound and outbound conversations with analysts. Reporting to the SVP, Product Marketing, you will work closely with key stakeholders across the company to execute our AR strategy and nurture Freshworks’ relationships with the industry analyst community.

AR is a strategic and highly visible function at our company and we’re looking for a motivated candidate who will make an impact immediately and ultimately further our team’s vision as the leader of customer and employee engagement software. 

Responsibilities:

• Drive and co-create the strategy for the Analyst Relations program

• Drive analyst awareness of Freshworks’ offerings, own key analyst relationships, and expand analysts’ understanding of company strategy and worldview, customer stories, and products

• Serve as a trusted partner internally, providing detailed preparation and insightful feedback to spokespeople and senior leaders

• Review analyst research in Freshworks’ categories and adjacent product areas to surface recommendations to our strategy, corporate development, and leadership teams

• Speak with analysts and read research to identify new trends and emerging market categories

• Manage and prioritize inbound analyst requests, including participation in research and customer references in select coverage areas

• Lead strategic dialogues between Freshworks and analysts, including your own 1:1 discussions with analysts, inquiries with Freshworks’ spokespeople to gain analyst insights, and outbound updates

• Summarize analyst recommendations and drive internal actions that feed into the longer term AR program

• Drive alignment with communications, product marketing, content marketing, and demand generation counterparts on cross-functional efforts such as product news releases, blog posts, company events, and campaigns

• Ensure sales teams are well equipped to leverage analysts in the business development and mid-funnel process. Share positive coverage, encourage customers and prospects to engage positive analysts. Review important sales opportunities with analysts.

• Consume and summarize key analyst research, presentations, and events for internal distribution. Maintain an internal communications channel.

• Manage a team of Analyst Relations managers/specialists to provide business coverage at scale

• 10 + years experience in B2B tech, specifically analyst relations, communications, product marketing or marketing experience, including the management of major analyst evaluations

• Technical acumen and demonstrated ability to understand complex products and functionality

• Fluency in strategic concepts and the ability to translate business objectives into AR goals.

• Excellent interpersonal and communication skills — both written and verbal

• Proven competence in project management, experience with reporting, and exceptional attention to detail

• People management experience of 2-5 years desired

• Demonstrated organizational skills, as well as the ability to adapt to new conditions, assignments, and deadlines

• Ability to collaborate effectively with a variety of team members across different functions

• Bachelor’s degree, preferably in communications, marketing, or another relevant area of study

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.