Marketing Automation Sr. Associate - Startup Banking

Silicon Valley Bank is seeking an experienced Marketing Automation Sr. Associate reporting into the Manager of Marketing Automation to be responsible for implementing automation projects and improving efficiencies across agile marketing teams based on best practice standards.

 Responsibilities​

• Work cross-functionally to assist aligned agile teams with flawless campaign build and execution in Marketo and integrated applications.
• Experienced within Marketing Automation Platform (Marketo) and implementing marketing campaigns across channels, segmentations, reporting, nurtures, triggers, and campaign troubleshooting per sprint plans.
• Serve as a Marketo subject matter expert to assigned agile teams for automation Marketo utilization.
• Thoroughly QA campaign configurations and assets in accordance with SVB guidelines and approval processes.
• Project manage and complete assigned issues through SVB Marketing’s project management application in accordance with established processes, SLAs, and sprint planning needs.
• Conduct complex troubleshooting for stakeholders to identify root cause problems, implement fixes, and propose long-term solutions to prevent future reoccurrences.
• Familiarity with marketing automation operational lead programs such as lead scoring, lead source, lead lifecycle.
• Provide guidance to assigned agile teams and work closely with MOps to advise on automation capabilities.
• Aid in adherence to compliance and data integrity rules through structured governance processes and automated capabilities.
• Assist on other marketing automation projects as needed by governing MOps function.

Education and Experience

• 2-5 years of marketing and/or activation in large cross-functional organizations
• 3-5 years of marketing automation experience across complex technology stacks  
• 1+ years of data-driven marketing
• Experience with automated processes across content, personalization, campaign management, and lead management
• Experience interpreting marketing requirements to drive technical solutions

 Equal Employment Opportunity

Silicon Valley Bank is an equal opportunity employer and is dedicated to expanding its commitments and investments to create a more diverse, equitable and inclusive company culture and innovation ecosystem. We are strongly committed to the values and policy of equal employment opportunity across our employment practices.